“If the writing is honest it cannot be separated from the man who wrote it.” Tennessee Williams
how we perceive or understand what we read is mostly subjective, right? it follows then that how we write is also subjective. some of us look for good grammar as a yardstick for good writing. others look for phrasing. others look at syntax. others just look for something. and we draw assumptions about the writer based on these filters. preconceived, learnt behaviours we might not even realise we have.
but what really makes good writing?
briefly, here are the basic characteristics of good, effective writing:
- Good writing has a clearly defined purpose.
- It makes a definite point.
- It supports that point with specific information.
- The information is clearly connected and arranged.
- The words are appropriate, and the sentences are concise, emphatic, and correct.
Mike Consol captures this so aptly in his article: Kill the Euphemisms
many companies are recognising that it is essential to invest in good copy, read about How Facebook had to go beyond robospeak